Free family friendly ‘Love Tamworth’ trail

love tamworth

A new family friendly ‘Love Tamworth’ augmented reality trail offering mini games and challenges in and around Tamworth town centre is now live.

The trail, delivered by Tamworth Borough Council, encourages people to explore the town centre using an augmented reality app to play simple family friendly mini games. Embark on the trail to explore the town and seek out 11 virtual Love Tamworth tokens by completing mini games at key locations, collect all tokens to be in with the chance to win a prize.

The app comes with a fully interactive map and guide on how to access each point. Simply follow the map to the correct locations then scan the location with your phone and wait for the magic to happen!

The Love Tamworth trail is the third free augmented reality trail available in Tamworth, others showcase Tamworth’s rich history and highlight over 60 food and drink establishments the town has to offer.

People are invited to spend a couple of hours in the fresh air to experience the excitement of the latest technology and discover the 11 AR locations on the trail, and people will hopefully see things in the town that they’ve not noticed before.

Any age is welcome to take part in the app, but a smart phone is needed to take part.

Children’s prizes and a monthly prize draw for adults to win £30 vouchers for a Tamworth town centre store are available for anyone completing the trail.

Download any of Tamworth’s free apps by searching Tamworth AR trails in the Google play or Apple app store.

Andrew Barratt, Tamworth Borough Council Chief Executive said:

“This new family friendly trail further adds to the free activities people can enjoy in Tamworth, we already have two other free trails and we’re currently developing a summer programme of free events to entertain.”

Part of the project includes creating a piece of Tamworth themed artwork that includes Aethelflaed, the Lady of Mercia herself and a Reliant Robin on part of the hoarding currently around the former Co-op in St Editha’s Square. The artwork is being created on Saturday 18 February by New Urban Era founder Vic Brown and artist N4T4. Vic Brown and the artist will be available to chat to while the artwork is being created from 11am on Saturday.

The artwork forms part of the Love Tamworth app trail, and is an excellent starting point for anyone taking part.

This project is delivered by Tamworth Borough Council and is funded by the UK Government. Tamworth Borough Council has received £15,000 of government funding through the UK Shared Prosperity Fund.


Notes to Editors

The UK Shared Prosperity Fund is a central pillar of the UK government’s Levelling Up agenda and provides £2.6 billion of funding for local investment by March 2025. The Fund aims to improve pride in place and increase life chances across the UK investing in communities and place, supporting local business, and people and skills. For more information, visit

Love Tamworth app is a further addition to the two free augmented reality app trails already on offer in Tamworth. The Food and Drink trail showcases the food great offering Tamworth has, and the Historic trail brings local history to life.

How the trail works

Step 1 - Search for 'Tamworth AR trails' in the Google play or Apple app store (whichever you use). Then install the app onto your device (make sure to do this over a secure Wifi connection for a fast download)

Step 2 - Head to the centre of town and open up the app!

Step 3 - Follow the prompts and interactive map on the screen to walk to each location. 

Step 4 - Once at a location, follow the prompts on the screen. Point your smartphone at the suggested area then play the mini games!

Step 5 - Visit all the locations around the town centre to complete the app. And head to the Castle Gatehouse to collect your prize (children) or enter the prize draw (adults).

Step 6 - Post your pictures, selfies and reviews on our socials. We would love to see what you thought of the trail!